KFC Middle East CMO Ahmed Arafa and CHUCK Studios' Olaf van Gerwen make the case for a culinary identity: a set of ownable ...

Unlike conventional AI assistants that respond to user prompts, Claude Duet is designed to work proactively, carrying out tasks without requiring users to ask ...

Tell a candidate it’s two days a week in the office and no meetings on Fridays, and Chelly Megale can watch their face change.

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to ...

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at ...

Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting ...

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, ...

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into ...

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform's ...

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help ...