Unlike conventional AI assistants that respond to user prompts, Claude Duet is designed to work proactively, carrying out tasks without requiring users to ask ...

KFC Middle East CMO Ahmed Arafa and CHUCK Studios' Olaf van Gerwen make the case for a culinary identity: a set of ownable ...

Tell a candidate it’s two days a week in the office and no meetings on Fridays, and Chelly Megale can watch their face change.

Meta’s revised commercial terms will allow the company to use automated tools to access, copy and index websites linked to ...

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at ...

Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting ...

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into ...

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, ...

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural ...

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation ...

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...