Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

In July 2023, a video ad from Maybelline went viral that appeared to show a London tube train with giant eyelashes affixed to its roof pulling into a station and passing under a super-sized mascara ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

It’s quite appropriate for spring that the TextEdit file open on my laptop routinely corrects ‘endcap’ (the displays at the end of a supermarket aisle) to ‘endocarp’ (the technical word for e.g. the ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Bringing to life data from the latest trend ...

Have you ever noticed in the marketing industry that seemingly impressive statistics, often showcasing a startling new trend, can sometimes have unclear origins? They usually sound grand and ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...