The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints ...

Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though, is that their websites look very ...

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

There are many examples of successful challenger brands out there - but what characteristics do they share? Here’s a look at just four.

It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

If marketers’ efforts are going to have success in engaging Gen Z, they need to deliver authentic-feeling, ultra-relevant content.

At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.