“With affordability top of mind, holiday shoppers are taking a thoughtful approach to spending, balancing value with preserving traditions that make the holiday season special.” NRF Vice President of ...

The National Retail Federation released its annual holiday forecast, predicting retail sales in November and December will grow 4.2% over 2025.

Check out NRF's Halloween headquarters for more insights on how consumers are celebrating, shopping and spending this Halloween. Halloween is no longer just one spooky night in October. NRF vice ...

NRF supports policies that preserve retailers’ ability to respond efficiently to market conditions while protecting consumers and promoting competition. Learn more. Questions about consumer data, ...

“Retail sales maintained their steady upward momentum in July as consumers kept shopping despite ups and downs in other economic indicators.” NRF President and CEO Matthew Shay Unlike survey-based ...

The 2026 NRF Top 100 Retailers list predictably saw Walmart and Amazon in the highest spots. The Hot 25, on the other hand, offers a somewhat surprising collection of retailers gaining ground. NRF's ...

Shoppers are spending more than ever to prepare to head back to classes, with electronics taking up the biggest chunk of the budget. Roughly one-third of total K-12 spending and one-quarter of college ...

Retail theft and violence remain persistent and costly issues for retailers, employees and communities. In response, retailers have invested heavily to harden stores and deter violence — efforts that ...

“The summer shopping season got off to a strong start in June.” NRF President and CEO Matthew Shay Unlike survey-based numbers collected by the Census Bureau, the Retail Monitor uses actual, ...

Back-to-school shoppers are prepping for the school year earlier than ever, and they’re keeping an eye on costs as they check everything off their lists. Prices are still top of mind, though consumers ...

NRF's Top 100 Retailers ranks the industry’s largest companies according to sales. View the complete chart. Stop if you’ve heard this one: Walmart leads the NRF Top 100 for 2026, followed by Amazon.