What counts as a “good” conversion rate in 2025?
Search Engine Land » PPC » What counts as a “good” conversion rate in 2025? Chat with SearchBot Please note that your ...
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad ...
Reddit Ads rolls out new SMB tools to boost campaign performance
Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche ...
Pagination and SEO: What you need to know in 2025
Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.
Ad hijacking: Understanding the threat and learning from Adidas
Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter ...
Google settles $100 Million advertising dispute
Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for ...
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will ...
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Meet LLMs.txt, a proposed standard for AI website content crawling
Search Engine Land » SEO » Meet LLMs.txt, a proposed standard for AI website content crawling Chat with SearchBot Please note that your conversations will be recorded. To meet the web content ...