Today Cadbury launches The Open Road, a new three-part content series supporting BBC Children in Need. The series premieres ...

About pep. pep, the Partnership Effectiveness Platform, is an AI sponsorship strategy and measurement platform for rights ...

Over the next four years, its grassroots commitments, with the help of its partners, will focus on creating more ...

STANLEY®, Official Tools Partner of FC Barcelona, Tottenham Hotspur, Olympique Lyonnais and PSV Eindhoven, has taken its ...

ESA Chair Stuart Wareman added: “Congratulations to all 66 graduates of the 2026 ESA Sponsorship Diploma. Completing the ...

The O2, owned and operated by AEG International, has today announced a significant investment in the future of premium live ...

RTÉ Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RTÉ One and RTÉ Player. The sponsorship ...

Hope&Glory has appointed Alex Royce as Head of Sport to lead and further grow the independent agency’s sports proposition. Royce joined Hope&Glory in 2015. Since then, he has worked across brands ...

Global sports, music and entertainment company THE·TEAM has been appointed by Honda Racing Corporation (HRC) to lead the search for new commercial partners for its MotoGP team, Honda HRC. The ...

Platformation, the sponsorship valuation agency, has published the fifth wave of its Sponsorship Decision Maker Survey (SDMS 2026, n=204), the only longitudinal brand-side study of its kind, run on a ...

The biggest mistake we make in sponsorship is believing that visibility equals value. For years we’ve measured success by asking one simple question: how many people saw it? I think the more important ...

Cadbury is deepening its love of football. The iconic brand has confirmed fresh four-year extensions with three Premier League giants — Arsenal FC, Liverpool FC, and Tottenham Hotspur FC — covering ...