Mattel’s new commercial structure will be centred around five key channels: Toy Specialists, eCommerce, Grocery & Mass, Value and Growth. Mattel has announced a new channel-led commercial structure ...

According to the results, Hasbro delivered a fourth consecutive quarter of double-digit revenue growth, while Magic: The Gathering topped $600m in quarterly revenue for the first time. Hasbro has ...

Tubbz has teamed up with Hamleys to launch the Monster Mystery Tour, a Halloween-themed sightseeing experience running aboard the iconic Hamleys Sightseeing Bus from 17th-31st October. The Tubbz ...

The 32,000 sqm China headquarters is located across eight floors of one of Shenzhen’s tallest towers and will open in 2027. Zuru has announced that its new China headquarters will open in the Spring ...

Catherine will bring an entertainment franchise perspective to Mattel’s iconic Dolls portfolio, including Barbie, American Girl, Monster High and more. Catherine Wood has joined Mattel as GM and ...

The campaign focuses on the key weekends leading up to Halloween, aiming to drive footfall to local costume retailers. Rubies and Smiffys are launching Saturday Fright, a new Halloween retail campaign ...

The new Barbie Signature doll celebrates Celine Dion’s musical legacy and recreates her memorable 1998 awards show look, complete with a necklace inspired by Titanic. Mattel has unveiled a new Barbie ...

SuperAwesome’s new research is built on more than 500m opt-in digital signals that revealed the role of teens in defining culture. SuperAwesome has unveiled new research which finds that content that ...

The 833-piece set recreates the iconic 1971 Nissan Skyline 2000GT-R at 1:16 scale in a classic white racing livery with printed red stripes. On 12th October, Mattel Brick Shop, in collaboration with ...

New to the toy industry, Tom brings experience in leading sales teams, managing distributor relationships and overseeing business unit P&Ls. A.B.Gee has announced the appointment of Tom Bailey as its ...

Hasbro is extending the regional availability of its above-the-fold product content across European markets in a collaboration with Icecat. Hasbro has expanded its collaboration with Icecat by ...

Moose Toys and Gamefam are bringing the hit toy franchise to Untitled Fling Game for a limited-time Mega-Tech Mutators event launching Saturday 17th October. Moose Toys and Gamefam have announced that ...