Mattel’s new commercial structure will be centred around five key channels: Toy Specialists, eCommerce, Grocery & Mass, Value and Growth. Mattel has announced a new channel-led commercial structure ...

According to the results, Hasbro delivered a fourth consecutive quarter of double-digit revenue growth, while Magic: The Gathering topped $600m in quarterly revenue for the first time. Hasbro has ...

Tubbz has teamed up with Hamleys to launch the Monster Mystery Tour, a Halloween-themed sightseeing experience running aboard the iconic Hamleys Sightseeing Bus from 17th-31st October. The Tubbz ...

The 32,000 sqm China headquarters is located across eight floors of one of Shenzhen’s tallest towers and will open in 2027. Zuru has announced that its new China headquarters will open in the Spring ...

The campaign focuses on the key weekends leading up to Halloween, aiming to drive footfall to local costume retailers. Rubies and Smiffys are launching Saturday Fright, a new Halloween retail campaign ...