Netflix unveiled the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite.

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, but its ads business lagged expectations, causing Netflix to tweak its ...

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block ...

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature ...

Traditional TV buying has always required campaigns to work in broad strokes. But political campaigns' audience-first ...

ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...

Dive into AdExchanger's The Apple DSP coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Monetix Ads coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is ...

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can ...