Men will be men’, but the ad no longer is. Imperial Blue’s new lift film hands the punchline to a woman, and Tilaknagar says ...
From Instagram Reels and WhatsApp catalogues to creator recommendations, how social media is changing the way Indians ...
As AI tools influence how consumers find, compare and choose products, D2C marketers are rethinking visibility, customer ...
Chief brand officer Chandan Mendiratta calls it ‘snowballing the fandom’. Seoul Street is Zepto’s test of a playbook that ...
The restructuring includes up to $533 million in new equity from the Getty family and Koch Equity Development, as the ...
The report finds half of Gen Z beauty buyers on Myntra are from Tier 2 and 3 cities, with beauty taking a 75% higher share of ...
Under the partnership, DGO will offer JioHotstar content, including films, originals, television shows, reality programmes ...
The PRactice, appointed in December 2025, will now work with ON PURPOSE across media, content and creator engagement for The ...
Mundhra, who joins from Motilal Oswal Financial Services, announced the move on LinkedIn, describing it as an opportunity to ...
The campaign uses local and national creators to explore Kolkata’s Puja pandals, shopping areas, Bengali food spots and ...
Balaraman moves from Britannia Industries, where she spent over 14 years across marketing and category management roles.
Under the mandate, the agency will handle Velvetree’s brand strategy, digital marketing, campaigns, social media, content, influencer collaborations and performance marketing.
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