Finding the right agency for your B2B marketing strategy could help you achieve your commercial goals. Learn how to find the ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the ...

We have some important news to share: B2B Marketing’s martech event, Martechopia, will not be taking place as a standalone event in 2025. But don’t worry — this isn’t a farewell. In 2025, we’re giving ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Propolis members can benefit from discounted rates for our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Brand-driven growth is ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...