Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

“Performance CTV” is the phrase of the year, and it isn’t just marketing spin. Measurement has caught up, and supply has flooded in. As a result, a channel that was bought only for awareness can now ...

Push notification SDKs play an important role in helping apps communicate directly with users outside of the app, whether that is to share updates, prompt a return visit, or deliver time-sensitive ...

Most founders think app development starts the day you hire developers. In our experience, it starts weeks before that, with decisions about the problem, the user, and the business model that ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

This time, we’re talking about the practical impact of AI on app store optimization – and why LLMs aren’t about to pull app discovery out of the stores. LLMs are changing how people search the web.