S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and ...
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger ...
Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of ...
With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally ...
But the random reemergence of Vanilla Ice isn't to launch a new single or unleash a new rap hook that gets stuck in your head for decades, it's to launch the Export Ultra Cold Call Back Service — a ...
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Campaign 's 2024 Asia-Pacific Agency of the Year awards have drawn the curtain on another year of exceptional creativity and ...
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the ...
Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and ...