To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu ...

EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.

Articles written by Arindam Battacharyya ...

Accenture’s office attendance policy is “hybrid” with no set number of days per week on which employees are mandated to be in ...

Campaign asked the holdcos about requirements to be in-office. This year’s awards include several new categories. Consumer ...

RHB is challenging festive clichés in a new spot that spotlights the ways women help others reclaim their independence.

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't ...

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final ...

The Shout Group, Chargee, Monks, Aurora Expeditions, U Mobile, IAB, and more, in our weekly collection of people moves and ...

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how ...

It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is ...

It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is ...