As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

Our weekly roundup of the latest appointments and account wins from Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping ...

With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...

A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in the womb – a setting that beautifully mirrors the purity, comfort, and ...

Articles written by Suyog Jadhav ...

Claiming to slash production time, not brand value, ^a t o m’s Network’s new AI-driven creative engine promises speed and ...