When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

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Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising.

In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand ...

Nearly 71% of CMOs plan to invest more than $10 million annually in generative AI (GenAI) over the next three years—up from 57% last year. This was revealed in a report titled ‘How CMOs Are Scaling ...

Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and ...