A new US creative chief puts Dentsu's integrated-agency proposition under the spotlight. Clients will watch for changes in ...

Eggo turns Netflix's KPop Demon Hunters song Golden into hotteok-inspired waffles, bringing a $3.69 fandom crossover to ...

Poppi has teamed up with Spider-Man: Brand New Day for a colorful animated campaign that puts its soda cans at the center of ...

MONOPOLY GO brings HUNTR/X music and Ghostbusters missions into its Monster Mash season, with collectible rewards and ...

The FTC wants Publicis to guarantee rival agencies' access to LiveRamp and protect sensitive client data as the proposed ...

Magic: The Gathering brings KPop Demon Hunters to Secret Lair with seven collectible cards, themed artwork and foil editions.

A practical guide for marketing and PR agencies to strengthen cash flow, manage financial risks, and prepare for sustainable ...

Two Y2K fashion brands pair reality-TV talent with a behind-the-scenes campaign and an October 27 drop of low-rise denim and ...

Netflix and Walmart's free HUNTR/X Night Market brought KPop Demon Hunters to NYC with charms, ramen, photo booths and ...

Sony Pictures Television and Organic brought Spider-Man fandom to Sydney's Circular Quay with games, prizes and exclusive ...

The coffee chain's new TREASURE ambassadors follow a Kuala Lumpur store visit, free drink vouchers and a teaser-led reveal.

Target's Heyday brings KPop Demon Hunters to $20 tech accessories, from headphones to speakers, with gaming products due ...