The prebiotic-soda brand announced an official sponsorship of the Dallas Cowboys with a post starring the team’s cheerleaders, exemplifying its nontraditional approach to sports.

Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over ...

Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Beauty brand pop-ups are nothing new. But a beauty pop-up with no products for sale? That might be. Tower 28, a beauty brand focused on sensitive skin founded in 2019, brought its brand to life in two ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

SharkNinja is well known for an array of different products, depending on who you ask. Home cooks (and people with protein goals) covet the product design company’s Ninja Creami. Its blow-dry brushes ...

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...

Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...

It’s Advertising Week, which means there are plenty of splashy marketing product launches to sift through. This year, OpenAI, which is in the midst of building out ChatGPT’s advertising business, is ...