Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...