Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Marketers spend an enormous amount of time not on launching campaigns but on figuring out the next step should be for them. Increase the budget? Pause the campaign? Change the target audience? Wait ...

The habits of hyper-growth B2B sales teams include keeping a daily prioritization routine, focusing on CRM data hygiene, and optimizing outreach timing. That's according to recent research from ...

Which types of marketing roles are the hardest for companies to hire for? To find out, researchers at Talent Scout looked at what share of postings for different roles remain live 30 days after being ...

Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research from ...

TGIF, friend! I taught a workshop-style yoga class last night. The theme was impermanence, which is a common theme in yoga. It can also be surprisingly challenging (for me, at least) considering it's ...

More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research from Orbit Media Studios. The report ...

More B2B marketing activity does not create more momentum. Many B2B companies struggle to keep pace with the evolving demands of marketing their businesses and brands. You publish content, run ...

Event teams are working with tighter timelines, flatter budgets, and almost zero tolerance from attendees for disruptions to their experience. Forrester reported that nearly 70% of B2B event teams are ...

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research from Lob. The report was based on data from a survey conducted in July 2026 ...

Most marketers believe less than three-quarters of their customer relationship management data is accurate and complete, according to recent research from Validity. The report was based on a survey ...