Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos. The next most popular motivation is to "to share important things" ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...

B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale ...