Mi3

"Serious momentum": Seven Media Group pitches connected, audience-first play at upfronts; pheonix's rising, audience intelligence and single ad sales welcomed but b…

After last year’s no-frills upfronts in Randwick, hindered by a signed, sealed but not yet delivered merger with SCA, this ...
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Dylan Alcott and Annabel Smith front campaign to fix golf's outdated image

The initiative aims to challenge the view of golf as boring, expensive, and exclusive. The R&A, an organisation that has ...
Mi3

Aussies demand 'responsible advertising' on social media: Roy Morgan and Ad Standards survey

Roy Morgan's Ad Standards survey found 87% of Australians believe advertising should depict safe, healthy behaviours, with ...
Mi3

Daft Punk enters the LEGO Universe in new creative collaboration

The LEGO Group has unveiled a new partnership with the iconic music duo Daft Punk, marking a unique integration of the ...
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Coca-Cola wraps global media review: WPP retains global, including ANZ, as Omnicom takes North America

The Coca-Cola Company has concluded its review of its global marketing operating system, retaining WPP Open X as its media ...
Mi3

‘Integration nearly complete’: Omnicom Q3 core organic growth hits 7.2%, margins expand: Wren targets US$900m savings; US$3.2bn buyback lifts earnings

The Omnicom-IPG integration is nearly done, organic growth is accelerating, and chief John Wren’s US$900 million cost-savings target remains on track, according to the holding group's Q3 results and ...
Mi3

Ipsos iris September data shows spike in online engagement with events and attractions

Ipsos iris data for September shows Australians continuing to spend on live entertainment despite cost-of-living pressures.