New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...
New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...
Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...
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As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...
Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...
Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like ...
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