Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, ...

Amit Relan dissects the surge of phishing scams during Diwali and outlines how brands can proactively protect their digital ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...