Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

DSP-level optimization and TrueCPM measurement helps advertisers reduce wasted spend, improve outcomes and use SSP curation ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

Stay up-to-date with all the coverage coming out of the industry's largest event of the year, from breaking news and sharp analysis, to behind-the-scenes insights. No expensive yacht required.

AI permeated through this year’s Advertising Week New York, despite a theme that urged attendees to “Give AI a Break” — as in, step away from the tech for a bit to embrace the people at the center of ...

Getting to know your audience is a key part of advertising to them. But audience research has often been a labor- and cost-intensive project, requiring significant overheads to generate useful ...

Gen Z’s spending power is projected to grow to $12 trillion globally by 2030. So it’s not a shock that brands are so fixated on reaching the generation; not only are they making more buying decisions ...

As preparations get underway for the 2028 Summer Games in Los Angeles, the International Olympic Committee (IOC) is embracing AI as a new operating model that spans multiple areas of its business.

Indian publishers are increasingly raising concerns over the concentration of power within the country’s digital advertising ecosystem, particularly as AI-powered discovery systems threaten to further ...