Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with Stanley Steemer's CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment ...

The Milan Cortina Winter Olympics are off to a strong start for NBCUniversal. The company announced that the Opening Ceremony on Feb. 6 averaged 21.4 million viewers on NBC and Peacock, a 34% increase ...

As large language models (LLMs) improve, ad leaders across the industry — from holding company giants such as WPP to independents like Monks — are embracing this technology to manage the growing ...

The open internet has always given buyers unmatched options to target audiences and measure campaigns. But this has not been a magic bullet. Data quality can be opaque, and advertisers have ...

The most interesting shift in programmatic isn’t happening in product roadmaps or conference keynotes. It’s happening in RFPs — the formal requests companies use to evaluate and choose tech partners.

The 2025 advertising ecosystem was defined by sweeping changes: high-profile mergers, regulatory battles, the supposed rise of agentic AI, TV measurement feuds and more. In a word, it was defined by ...

If 2025 taught the ad industry anything, it’s that nothing is permanent. Not budgets, not job titles and certainly not traffic to news sites. By now, the industry is used to disruption, but 2025 ...