The Entertainer and Netflix team on first-of-its-kind shop-in-shop for the smash hit animated movie, spotlighting toys and ...

Bandai Namco is set to launch a Tamagotchi pop-up in the UK for the first time as part of the brand’s 30th anniversary.

The Lumistella Company is bringing the The Elf on the Shelf animated series to Netflix for the first time this Christmas.

From a newsagent selling toys in Marple to a thriving Toymaster store serving generations of customers, Goslings Toymaster ...

Tubbz is teaming up with Hamleys for the Tubbz Monster Mystery Tour this month, a spooktacular sightseeing experience taking ...

The up to half price promotion runs from today until 2 November on top brands including Bluey, Barbie, XShot and Goo Jit Zu ...

Operating profit soared 52% for the quarter, including US tariff refunds, as Magic: the Gathering delivers consecutive record ...

The toy company introduces a new channel-led commercial structure across Core Europe, with a dedicated lead for Smyths Toys ...

The collaboration brings two of the world’s most recognisable character brands together for a limited-edition creative ...

MGA Entertainment’s Mirror Mi is bringing its six emotion-inspired fashion dolls to life through a brand-new original music video ...

Inspired by the idea of a traditional Saturday night takeaway, retailers received dedicated POS window stickers, posters, and ...

In the October issue of Toys n Playthings, Poundstretcher buyer Katie Bell shared how toys are playing a growing role at the value retailer.