The solution was to highlight PLG’s expertise in helping life sciences companies innovate for better health. The ...

The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Building a memorable brand still takes a clear point of view, a recognisable identity and the consistency to earn trust. The ...

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the ...

Emily Kircher, partner and chief marketing officer at HLK, discusses how some of the strongest brand positioning is found by identifying something an organisation already does remarkably well and ...

Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this ...

In April, FutureBrand São Paulo and its partners launched the first cohesive brand for the Brazilian Legal Amazon, Amazônia, which quickly picked up three Lions in June. Chief design officer Arnaldo ...

Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Something is happening in higher ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone. To see where an identity strengthens or fragments, leaders need to follow ...

Global design agency Turner Duckworth is behind some of the world’s most recognisable brand identities, from Coca-Cola to Amazon and McDonald’s. Transform speaks to managing director Georgina ...