Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...