Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.

The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.

It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...

That makes live sports more complicated to execute than a broader CTV campaign. Reaching local sports fans requires navigating a web of rights agreements and inventory sources. The industry has an ...

Sometimes the universe aligns in your favor. Last Thursday, I published my new book, Welcome To The Age Of Feudal Media: What Happens When The Monoculture Collapses. So far, response has been quite ...

Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

Last week in this space, we detailed why videos in the 2-to-5 minute range were the sweet spot for media, leaning into its strengths and creating revenue opportunities that are harder to come by with ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...