Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

Why is this work relevant for Creative Effectiveness? Hertog Jan used a small media investment (5% SOV) to achieve market-leading impact. Instead of outspending competitors like Heineken (who ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Duration of Campaign Location/Region Gender Target audience Socio-economic Level Budget; 12 months - 3 years: SOUTH KOREA: Women: Adults (26-55) Low: The total spend for this campaign is $230,000 USD.

Our latest ad spend forecast – published today – expects the global ad market to grow by 6.2% to a total of $1.16trn this year. This follows growth of 10.9% in 2024 to $1.09trn, according to the ...