In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...

A new generation of dating apps are leaning into the idea that being fit and exercising can lead to finding love – a concept that isn’t necessarily new but is getting a 21st-century makeover that has ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fuelled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, ...

This report examines the key trends that are driving the future of commerce media.

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

JCDecaux, an OOH advertising brand, aimed to enhance the measurement of Out of Home (OOH) advertising effectiveness in Marketing Mix Modelling (MMM) by improving data quality in the UK. JCDecaux, an ...