Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

Sign up for The Media Today, CJR’s daily newsletter.

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Comcast (CMCSA) unveiled the official name of its upcoming cable spin-off: Versant. Yahoo Finance senior media reporter Allie ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

Comcast's spinoff of most of its NBCUniversal cable network offerings will be called Versant, a spokesperson for Versant said Tuesday. Versant, previously called SpinCo, began the process to find a ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...