Target (TGT) continues to feel the impact of several consumer frustrations, which recently contributed to weaker sales. Amid this startling trend, the retailer has conjured up a plan to win back customers.

Target reports 7% sales decline after rolling back DEI initiatives, facing community boycotts and advocacy group protests over diversity program cuts.

Target’s CEO Brian Cornell said on Wednesday that hiking prices on customers due to President Trump’s tariff agenda would be the retail giant’s “very last resort.”  “The difficulty level has

A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.

Sales at Target fell more than expected in the first quarter and the retailer warned they will slip this year as consumers, worried over the impact of tariffs, pull back on spending.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

Target said reactions to its DEI moves have adversely impacted sales, and protesters say they're not yet satisfied with the company's response.

We’re constantly adjusting pricing,” Target CEO Brian Cornell said during an earnings call on Wednesday, as reported by CNBC. “Some are going up, some will be reduced, but that’s an ongoing effort that takes place each and every day.