Dec 13, 2024 · Andrew Sinclair, Managing Director of Talon Ireland. Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.

Nov 22, 2024 · “Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday essentials for family get-togethers and dinners.

Oct 25, 2024 · Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud. The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows.

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.

Oct 25, 2024 · McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service. Created by the Bauer Media-owned audioXi, the campaign runs until the end of December and will involve nearly a quarter of a million (245, 700) variations of the brand’s 40 second ad with dynamic messaging used for various targeting triggers.

Nov 15, 2024 · Publicis Dublin has created a new campaign for Flogas aimed at increasing awareness and consideration of Flogas’s wider energy offering as well as its heritage and footprint in the Irish energy market.

Nov 15, 2024 · The winners of the 2024 Irish Journalism Awards, in association with Newsbrands Ireland, and supported by Google News Initiative, were announced at an awards luncheon at the Round Room in Dublin’s Mansion House on Wednesday, 13 November.

Sep 20, 2024 · L-R. Liam Thompso, Roisin Reilly (front), Celine McNamara & Eric Moylan. Photo: Evan Doherty. Bauer Media Audio Ireland has made a number of key senior appointments to its leadership team.

Nov 22, 2024 · The ISPCC has rolled out a new Christmas campaign, fronted by actress Saoirse Ronan, urging people to donate Childline this Christmas. Called “Once I was that child” the powerful campaign was created by Javelin and highlights the nightmare that Christmas can turn into for many children in Ireland.

Oct 18, 2024 · New research carried out by research company Differentology on behalf of Radiocentre Ireland, shows that audio advertising can deliver significant benefits to advertising campaigns when added to the overall media mix.