Dec 6, 2022 · This guide will cover what personas are, four main types of personas, and how to get the most out of your user personas. Personas are a commonly used tool among UXers—though they …

Jan 19, 2025 · But to get there, you need to understand the nuances of each type and their role in your design journey. We’ll break down 15 key persona types and show you how to use them effectively.

Engaging personas can incorporate both goal and role-directed personas, as well as the more traditional rounded personas. These engaging personas are designed so that the designers who …

Dec 15, 2025 · If you're trying to create personas but aren't sure what your options are or how to create them, it can help to read about the different persona types. In this article, we explain what persona …

Jun 21, 2020 · There are 3 different ways that teams can create personas, depending on the research data in which they are rooted: All three of these have different pros and cons and will be applicable …

Create powerful marketing personas that drive real results. Explore 7 detailed persona examples then build your own customer profiles with HubSpot's free Make My Persona tool.

Feb 10, 2023 · Let’s review four types of personas for different teams and use cases. In B2B SaaS, the person who decides to purchase your product might not be the same person who uses it. Thus, a …

There are several types of personas, including user personas, buyer personas, proto-personas, and persona spectrums. Each serves a unique purpose, from improving design processes to enhancing …

May 12, 2025 · Although there are many methods that can be used to create user personas, the three most common are Proto, Qualitative, and Statistical. These methods vary in depth and breadth of …

A user persona is a fictional representation of a group of users with similar characteristics, whereas a buyer persona is a specific type of user persona that focuses on the characteristics of those who …