11 Surprisingly Effective Sales Techniques, Backed by Research
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We break down 20 proven sales strategies – including SPIN Selling, The Challenger Sale, and Value-Based Selling – and teach you how to implement them effectively. Table of Content: 1. Introduction to Sales Mastery 1.1 What is Sales and Why Does it Matter? 1.2 Key Traits of Successful Salespeople 1.3 Overview of the Sales Process 1.4 Sales vs. Customer Success 1.5 Sales vs. Customer Support 1.6 Sales vs. Marketing 1.7 Understanding the Customer Journey 2. Understanding the Customer Journey 2.1 St
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