518 reactions · 34 shares | Across ports and provinces, Span Asia...

Heritage 1983 (Bank commercial) In 1983, the Bank of the Philippine Islands launched an ambitious “Heritage” campaign which traced BPI’s 123-year history. The campaign’s centerpiece was a TV commercial which took 6 months to plan, from December 1981 to June 1982. Location scouts initially went to Vigan, but the houses were whitewashed and roads asphalted, so they settled for Nasugbu and Taal, whose streets were dressed up to look like turn-of-the-century Pasig and Binondo. For the lead role, the

289K views · 1.2K reactions | Nagulantang ang mga may account sa Bank of the Philippine Islands (BPI) Miyerkoles ng umaga sa nadiskubreng nawalang pera at ilang transaksiyon na hindi sila ang gumawa. | ABS-CBN News | Facebook