252 reactions · 32 shares | Stay true to your hue with Joico's Color Balance Purple. Designed to instantly neutralize warm, yellow tones for all blondes. | Joico | Facebook
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Stay true to your hue with Joico's Color Balance Purple. Designed to instantly neutralize warm, yellow tones for all blondes. | Joico
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Which @joico purple shampoo is best for you?⁣ 💜 ⁣ 1️⃣ #BlondeLife Violet Shampoo:⁣ ⁣ What it does: ⬇️⁣ ➖ removes build-up and brassiness on cool blonde hair.⁣ ➖ banishes undesirable yellow tones so blondes stay nice and icy.⁣ ⁣ Who it’s for: ⬇️⁣ ➖ the blonde whose last visit to the salon was a 1-2 weeks ago.⁣ ➖ someone who has been swimming regularly and the toner has started to fade a bit.⁣ ⁣ When to use it: ⬇️⁣ ➖ 2 to 3x a week (leave it on for 1-3 min).⁣ ⁣ ⁣ 2️⃣ #ColorBalance Purple Shampoo:
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