For years, Zadeh Kicks was one of the most trusted names in sneaker culture. Thousands of sneakerheads bought millions of dollars in preorder payments for hyped releases, believing they were dealing with a legitimate sneaker business. But behind the scenes, federal investigators say the operation was built on fraud. In this documentary, we break down the rise and fall of Zadeh Kicks and its founder, Michael Malekzadeh. Zadeh Kicks turned into a massive preorder operation that left customers owed