Adelaide Fringe and JCDecaux launch 'out of this world' billboard
Adelaide Fringe and JCDecaux launch 'out of this world' billboard
Feb 12, 2024
mumbrella.com.au
📍 1964, a bus shelter is born in Lyon, France. 💭 At just 27, Jean-Claude Decaux invents a new business model: Street Furniture financed by advertising. 🚏 In 1964, Lyon, is the first city to adopt the idea and to install 40 JCDecaux bus shelters. 📣 "I don’t sell square metres, I sell spaces that are clean and well-lit." says Jean-Claude Decaux, on the subject of the 2m² format which he created. 🚀 Discover the first steps of this success story made of innovation, design and operational excell
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📍 1964, a bus shelter is born in Lyon, France. 💭 At just 27, Jean-Claude D…
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18 reactions · 4 comments |  POV : your dog strolls down Milan underground… looking for biscuits!  Our special guest is our witness for this great dominion campaign by @lilyskitchenpetfood and @igpdecaux in the Italian city! | JCDecaux | Facebook
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