Pets.com: How a $300 Million Super Bowl Ad Led to Bankruptcy
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YouTubeThe Daily Business Wire
Pets.com: How a $300 Million Super Bowl Ad Led to Bankruptcy
Discover the rise and dramatic fall of Pets.com, the infamous dot-com startup that spent $300 million on marketing, including a high-profile Super Bowl ad, only to declare bankruptcy just nine months later. This video dives deep into the biggest mistakes behind their failure: overspending on advertising, selling products at a loss, and scaling ...
171 views2 months ago
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